Reddit has reported it has 52 million daily users for October, shining a light on data it has never before released.

Traditionally, Reddit has only reported its monthly active users, coming in at 430 million a year ago. That represented a 30% uptick, year-over-year. Now, however, the company told the Wall Street Journalit has 52 million daily users.

“We’re sharing [daily active users] for the first time as a more accurate reflection of our user growth and to be more in-line with industry reporting,” said Jen Wong, Reddit COO. “We’re focused on daily usership and increasing this number as we continue to grow our community and scale our advertising business.”

Although its daily user count it much smaller, Reddit’s growth rate far surpasses that of its rivals, coming it at 44% year-over-year. In contrast, according to their latest quarterly reports, Facebook’s growth rate came in at 12%, Snap at 18% and Twitter at 29%.

Reddit’s ad revenue grew by 83% year-over-year in the third quarter. It’s a safe bet advertisers will continue to flock to the platform with the release of these numbers.